My team at Deutsch planned and launched a campaign that leveraged social media and some innovative ideas to help pair Pop Secret brand popcorn with watching movies. The initial campaign launched with a Tumblr website: Pop Secret Labs where a new experiment is released each month. For our initial launch I built a Chrome extension that allows users to see where a specific movie might be available on select streaming services, such as Netflix, YouTube, Google Play, Amazon Prime, and iTunes.
- 5% lift in FY13 YTD Sales
- 722MM Impressions
- 1 in every 2 mentions of the brand online are related to movies